AllSaints Spitalfields Chicago Vintage Pop-Up

On the heels of the brand's first Chicago store opening at 700 North Michigan Ave., AllSaints announced a unique mobile pop-up concept featuring a selection of the brand's iconic archive styles from past seasons. This initiative debuted in Chicago summer 2012 in support of the brand's entry to the Midwest.

The AllSaints "Vintage" Pop-Up Shop will hosted a large custom branded shipping container that appeared at several of Chicago's popular festivals and happenings taking place throughout the summer. The container mimiced the distinct aesthetic of the massive 11,000 square foot Michigan Avenue store and was stocked with the "vintage" styles sold at up to half price off. After-parties were held after each each pop-up, a blogger program was created, and festival performers were dressed for their shows including Wild Flag, Flosstradamus, Empires, California Wives, Midnight Conspiracy, Everest, RJD2, Phantogram, and the Wavves.

The AllSaints "Vintage" Pop-Up Shop made appearances at: VitaminWater UnCapped Live Pitchfork Weekend, Wicker Park Fest, Spin Magazine's Lollapalooza Party, and North Coast Music Festival. Locations, contests, giveaways, and artist updates were announced on AllSaints' Twitter or Facebook.

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